Look at today’s biggest global issues – climate change, pandemics, energy security, terrorism and other ‘shadow sides’ of globalisation – and it’s striking that the challenges governments find it hardest to deal with are highly diffuse, involving the actions and beliefs of millions of people. Refering to below video, It true that it is vital to see how the world looks likes when seen from eyes of different viewer with different perception
As issues have become increasingly distributed, the way governments work is having to change too. But there are still hard questions for governments to consider about their role in a globalised world. What influence do they have? How can they best exert it? How do countries integrate all aspects of their hard and soft power? And how can they animate loose coalitions of state and non-state actors in pursuit of a common goal? It is these questions that lie at the heart of today’s public diplomacy.
The new public diplomat are putting efforts to the task a willingness to pull together all the tools of international relations and mix them together cook well to create a coherent whole. Overall is seems that the aim is to blend analysis, policy-making and communications; the focus is more on what the country does than on what it says.
However, change is inevitable, so it is clear that Governments face a series of sprawling and complex challenges in an international sphere they no longer monopolise. But after going through below linked article it is quite clearly mentioned the goals aimed for New public diplomacy which are,
- Shared awareness – a common understanding of an issue around which a coalition can coalesce.
- Shared operating system - that distributes our response to a risk, and is flexible enough to evolve as that risk evolves.
- Shared platform - to build a network of state and nonstate actors around a shared vision or set of solutions: something a bilateral programme will seldom be able to do.
For more please click, http://www.fco.gov.uk/en/about-us/publications-and-documents/publications1/pd-publication/21c-foreign-policy
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